Unit 1: Media Products and Audiences

Media effects   How a media product can have an impact on an audience lifestyle, passive and active audience (debate positive and negative effects)  Regulation   Make sure that the product is age appropriate, where we can consume content and how we can access it govern by law, prevents harm and offence to protect. society. (PEGI - content of video games, BBFC- British Board of Film Classification, IPSO- Independent Press Standards Organisation, OfCom - Office of communication TV and Radio, ASA - Advertising Standards Authority) 

Narrative theory   Claude - Levi Strauss (1958) binary opposition (narrative is understood with 2 opposites)  Roland Barthes (1977) narrative codes (narrative understood by codes, enigma (mystery, puzzle) code/ action (series of production techniques that tell us what is going to happen next i.e. picking up a set of keys tells us they are going to the car) code Tzventan Todorov (1977) conventional structure (equilibrium/ disruption/ new equilibrium)  Pam Cook (1985) cause and effect (aimed point of an enigma resolution)  Props (1928) character roles (princess character (someone to be saved) hero character (man character aka protagonist), evil character, sidekick)  Representation theory   Stuart Hall (1997) preferred meaning (many representations are reduced to many basic stereotypes) Manuel Alvarado (1987) racial representation (ethnic minority groups, negative, pitied, dangerous, exotic)   Laura Mulvey (1975) male gaze (gender, objectification of wome...

Genre: Steve Neale (1980) repetition and difference  Rick Altman (1999) generic pleasures (visceral, intellectual, emotional)  Jason Mittell (1999) Industry uses genre commercially (used to make profit - blueprint to success)  David Buckingham (1993) genre are in a constant process of negotiation and change (genre changes as society changes/cultural) 

Conglomerate company - a large company that owns subsidiary companies. Disney, BBC, Universal, Activision  Subsidiary - a smaller company that is owned by a larger company. MARVEL, HatTricks.  Independent company - a company that is not owned by another company or owns any other companies, not owned by a conglomerate but works with other companies for profit (joint venture). 4 Lions One product produced by a independent company - Ghost stories  Synergy - choosing the most affective method of marketing using your synergies to maximise your success for brand. Releasing more products/companies to maximise the promotion of the brand to make more money. (horizontal integration, cross promotion)  (3a) An independent company works with a joint venture to increase profit and make marketing easier. The benefits of this is that both companies would benefit from profit, meaning they will get more money, or from getting marketing cheeper and be able to market...

RAJAR - Radio Joint Audience Research   DAB - Digital Audio Broadcasting  DTV - Digital Television - SMART TV  BARB - Broadcasters Audience Research Board  Demographic profile - (audience profile) age, gender, sexuality, location, ethnicity, social grade.  Question types:  Identify - PASS  Explain - MERIT/ C+ Justify/evaluate/discuss - DISTINCTION/D*  (PASS GRADE) (1a) Explain what the term 'DAB' means and state one advantage to the consumer of using DAB.  The term DAB means digital audio broadcasting, an advantage of DAB would be that the consumer has is for the radios can pick up more signals than an analogue radio for the signals are more compressed meaning there is more space for more signals due to the technology being more advanced.  (2)  (MERIT) (1b) Explain two reasons why listening to radio via apps is more popular than listening via digital television (DTV).  One reason to why people use apps more than using televisi...