LO3: Starter - Monday 22nd March

Genre:

Steve Neale (1980) repetition and difference 

Rick Altman (1999) generic pleasures (visceral, intellectual, emotional) 

Jason Mittell (1999) Industry uses genre commercially (used to make profit - blueprint to success) 

David Buckingham (1993) genre are in a constant process of negotiation and change (genre changes as society changes/cultural) 



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