Revision U1: LO4 data analysis

RAJAR - Radio Joint Audience Research 

DAB - Digital Audio Broadcasting 

DTV - Digital Television - SMART TV 

BARB - Broadcasters Audience Research Board 

Demographic profile - (audience profile) age, gender, sexuality, location, ethnicity, social grade. 

Question types: 

Identify - PASS 

Explain - MERIT/ C+

Justify/evaluate/discuss - DISTINCTION/D* 


(PASS GRADE) (1a) Explain what the term 'DAB' means and state one advantage to the consumer of using DAB. 

The term DAB means digital audio broadcasting, an advantage of DAB would be that the consumer has is for the radios can pick up more signals than an analogue radio for the signals are more compressed meaning there is more space for more signals due to the technology being more advanced.  (2) 


(MERIT) (1b) Explain two reasons why listening to radio via apps is more popular than listening via digital television (DTV). 

One reason to why people use apps more than using televisions is because the apps are downloaded on portable devices meaning they can then be taken out and listened to on the go. Another reason for why the audience uses the radios apps more is for people can listen to them anywhere and be able to download and listen to the content anywhere at anytime meaning they can avoid clashing with other people wanting to watch the television on a different channel. You can also listen to different genres on the go. (4) 


(2a) Explain what the acronym BARB stands for and what the organisation does. 

The term BARB stands for broadcasters audience research board, this organisation focuses on establishing the viewing demographics on the TV shows and listening platforms. 


(2b) Explain three interpretations that can be made about the differences in audience demographic between viewers of ITV1 and BBC2. Use examples and evidence from the data to support your answer. 

1) ITV has more female viewers than BBC2 for there is the stereotypical image of woman watching more soaps than males. 

2) BBC News is watched more by older males for there is stereotypically the idea that children and females don't watch the news. 

3) ITV Britains Got Talent has more people watching that are in the lower class meaning BBC has more higher class people watching it. 


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