Unit 1: Media Products and Audiences

 1. Identify four media industry terms associated with cross media production (4 marks) synergy - choosing the best  method of marketing for the most profit, horizontal integration - use subsidiaries companies cross promote, joint venture - companies working together on products that benefits both, conglomerate, cross media ownership.  2. Identify and explain how one media organization you have studied uses cross media promotion to advertise the products (2 marks) Disney used their subsidiaries to promote their products over different types of media (cross media promotion). 3. Identify two advantages of vertical integration (2 marks) All advertising is owned so keep all the money. Another would be that you own the media the product  shown on so you benefit from that as well. All production can be done n house as can all advertising, so all the profits are kept within the company. Also you can use personnel with specialist skilles across different sectors.  Disne...

 What are production techniques? - mise-en-scene - camerawork techniques - editing  - use of sound Name 4 theories about narrative? Todorov 1977 Equilibrium - disruption- new equilibrium Barthes 1977 Enigma codes and action codes Levi- Strauss 1958 binary opposition  Cook 1985 Cause and effect, with enigma resolution Propp 1928 character roles tell us stories  Camerawork: Micro elements are elements used for production.  Macro elements tell us how he micro elements inform us.  Shot types close: close ups, extreme close ups, big close up, medium close up Medium shots: medium close ups, medium/mid shots, medium long 3/4 shots  Wide shots: long shots, extreme long shots, master shots, establishing shots  Camera angles: high angle, level, low angle, Dutch/canted angle, top shot, aerial shots  P.O.V. shots: first person point of view, showing exactly what the character is looking at as if we was looking through their eyes, creates empathy with a c...

Conglomerates- WeChat, BBC, Disney Independent- WARP films, Hat Tricks Production, Wix Synergy- choosing the most effective method of marketing using your synergies to maximize the success of the company to get maximize success of a product to make the most money. Achieved through cross promotion and horizontal integration.  Horizontal integration-  Vertical integration- when a company can produce, distribute and consume products.  Joint venture- when two companies come together to benefit from a product for both companies 3 parts of the production process- pre-production production post production  3 ways to advertise a media product using above the line advertising- radio, billboards, newspaper, internet,  3 ways to advertise a product using below the line advertising- email, TV adverts, competitions, Instagram celebrities.  3 ways to advertise products using social media- tutorials, reviews, social media stars, Twitter shout outs, hashtags, competitions....

 Q1, Q2, Q3, Q4 - that means that the first quarter of the year - data analysis by companies/research organisation.  Identify three trends in how audiences listen to live radio from 2011-2020. 1) From 2011 to 2020 there is an increase in all ages using smartphones, tablets per month.  2) Ages of 15-24s has increased then decreased throughout the years to then become near levelled out with the other ages of smartphones and tablets being used to access the live radio. 3) From 2011 to 2020 to pattern of data has stayed the same, showing that over the 9 years 15-24s have always been the most frequent listeners on smartphones and tablets then all adults and 25+. Explain two reasons why you think any of those trends have occurred.  1) I think that the reason why the number of people listening to live radio between the ages of 15-24 increased and then decreased was because they had more access to the internet in the years between 2011 and 2020. This then means that they wou...