Unit 1: Media Products and Audiences

1a) ABC1 - this term means that the class of the person is a high class meaning they have lots of money or a higher salary than others, this is their NRS social grades in society, this can be viewed in PamCo. These people tend to be technically inclined meaning they would view everything through the internet or online. This social grade is the most preferable in society.  1b) Nuts magazine is a men populated magazine meaning the majority of men view the magazine, this is because the content on the magazine is glamorous women in revealing clothing. This is because the stereotypical male likes seeing women bodies in provocative clothing.  Take a break magazine is a magazine that has more females viewing the content in the lower social grade. This means that the content in the magazine could have adverts that appeal to this type of people, this can be adverts for clothing at Primark, George etc. This is because the clothing and products at these shops are cheap and accessible to ...

Conglomerate - a large company that owns subsidiaries (Disney). Distribution - where the company puts their products (Disney distributes Marvel onto Disney+)  Synergy -  choosing the most affective method of marketing using your synergies to maximize your success for brand. Releasing more products/companies to maximise the promotion of the brand to make more money. Cross promotion, cross branding, maximises advertising for most profit (Black Widow movie, Merchandise, website marketing, advertising on Disney+. Channel 4 and Hat Trick productions work together to produce Derygirls  Horizontal integration - when a company can promote across different media subsidiaries.  Mise-en-scene - French terms for everything in the frame, the elements of filming being lighting, costume, props, blocking, setting, make up, iconography, acting gesture. (theories, mainly binary opposition) Continuity editing - editing that is meant to look as if it was filmed at on...

 

 Below the line advertising - competitions, emails, recommendations  RAJAR - Radio Joint  Audience Research   DAB - Digital Audio Broadcasting  DTV - Digital Television - SMART TV  BARB - Broadcasters  Audience Research  Board  Demographic profile - (audience profile) age, gender, sexuality, location, ethnicity, social grade.  Vertical integration - when a company can produce, distribute and consume products. Positive - the companies can advertise their products on the subsidiaries for as long as they want.  Synergy - choosing the best  method of marketing for the most profit  Horizontal integration - use subsidiaries companies cross promote Joint venture - companies working together on products that benefits both Cross media ownership  Conglomerates- WeChat, BBC, Disney Independent - WARP films (This Is England), Hat Tricks Production, Wix Horizontal integration - Conglomerate companies distribute their products on t...