Unit 1: Media Products and Audiences

Task 1 Content of a commercial TV channel such as Sky One   Sky One   Programme types- Entertainment, educational, (comedy, family cartoon series) Simpsons, Brit cops, Modern Family, Motorway Patrol, The Dog Whisperer. Target audience ABC1 Adults.  Task 2 Content on BBC2 and Channel 4 BBC2 Programmes- Educational, informs this shows that the PSB is funding the channel. The Repair shop, BBC News at 9, 800 words, The Big Painting Channel, Robot Wars.  Channel 4   Programmes- the most viewed programme on channel 4 is The Great British Bake Off on a Tuesday at 19:59. This channel is funded by the PSB for it is entertaining and educational. A few examples of this is the programmes Gogglebox, 24hours in Police Custody, Escape to the Chateau, Taskmaster, Formula 1 and 24 hours in A&E. 

Conglomerate Company- A company that owns smaller companies (subsidiaries). Subsidiary- A small company owned by a conglomerate.  Independent Company- A company that is not owned by another company. Independent companies work with larger companies to get their product distributed for example is when Hat Trick productions who made the sitcom deringirls worked as a joint venture with Channel 4 to get it distribute o TV. When companies work as part of a joint venture it is because it is mutually beneficial for both companies.   Product produced by an independent company- WARP Films produced the film 4 Lions.  Synergy- C hoosing the most affective method of marketing using your synergies to maximize your success for brand. Releasing more products/companies to maximize the promotion of the brand to make more money. This means cross promotion.  Product advertised using synergy- Avengers, EastEnders. 

PAMCo- Print/ magazine readership  RAJAR- Radio listenership figures BARB- TV viewing figures  Audience   -Social Grade ((HIGHER PREFRED)A,B,C1/(MIDDLE)C2/(LOW)D,E) -Age  -Gender  -Geodemographics (LOCATION) -Ethnicity -Psychographics (SUCCEEDER ETC) -Sexuality 

 

 

 

 What is a conglomerate company? A conglomerate company is a company that owns multiple more companies. What is subsidiary? A smaller company owned by a larger company.  What is an independent company? An independent company is a company that is not owned by any other company.  Name one magazine conglomerate.  Bertelsmann Name one web conglomerate. WeChat Name one radio conglomerate.  CBS Corporation 

 Media sectors: main areas the digital media sectors operates within. - Magazines - Newspaper  - TV - Games  - Film  - Web based/ social media - Radio and music  Conglomerate : large organization that owns smaller companies (subsidiaries). Independent : is free from conglomerate ownership. Vertical integration - when a company controls production, distribution, exchange. Horizontal integration - when a company can promote across different media subsidiaries.  Synergy - choosing the most affective method of marketing using your synergies to maximize your success for brand. Releasing more products/companies to maximize the promotion of the brand to make more money.  Commercial company - Objective is to make profit. Has advertisers.  Public service company - Funded by public money e.g. the TV license fee and C4 have some PSB (public service broadcasting) funding, content must have a variety of cultures and all audiences. Programmes must inform, educ...