Revision - key areas I need to revise

 Below the line advertising - competitions, emails, recommendations 

RAJAR - Radio Joint Audience Research 

DAB - Digital Audio Broadcasting 

DTV - Digital Television - SMART TV 

BARB - Broadcasters Audience Research Board 

Demographic profile - (audience profile) age, gender, sexuality, location, ethnicity, social grade. 

Vertical integration - when a company can produce, distribute and consume products. Positive - the companies can advertise their products on the subsidiaries for as long as they want. 

Synergy - choosing the best  method of marketing for the most profit 

Horizontal integration - use subsidiaries companies cross promote

Joint venture - companies working together on products that benefits both

Cross media ownership 

Conglomerates- WeChat, BBC, Disney

Independent - WARP films (This Is England), Hat Tricks Production, Wix

Horizontal integration - Conglomerate companies distribute their products on their subsidiaries. 

BBC uses Barb to see the competition between programmes such as Eastenders and Coronation Street with ITV. 

PamCo used by The Sun for readership. 

 




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