LO4 - LO5: Analysing Audience Data

PAMCo- Print/ magazine readership 

RAJAR- Radio listenership figures

BARB- TV viewing figures 


Audience 

-Social Grade ((HIGHER PREFRED)A,B,C1/(MIDDLE)C2/(LOW)D,E)

-Age 

-Gender 

-Geodemographics (LOCATION)

-Ethnicity

-Psychographics (SUCCEEDER ETC)

-Sexuality 



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