LO1: Media Industries Glossary

 Media sectors: main areas the digital media sectors operates within.

- Magazines

- Newspaper 

- TV

- Games 

- Film 

- Web based/ social media

- Radio and music 

Conglomerate: large organization that owns smaller companies (subsidiaries).


Independent: is free from conglomerate ownership.

Vertical integration- when a company controls production, distribution, exchange.


Horizontal integration- when a company can promote across different media subsidiaries. 


Synergy- choosing the most affective method of marketing using your synergies to maximize your success for brand. Releasing more products/companies to maximize the promotion of the brand to make more money. 


Commercial company- Objective is to make profit. Has advertisers. 


Public service company- Funded by public money e.g. the TV license fee and C4 have some PSB (public service broadcasting) funding, content must have a variety of cultures and all audiences. Programmes must inform, educate and entertain. 

Media effects - refers to the influence of media exposure on people, and these effects can be positive or negative. 

Media regulation - rules enforced by law across a variety of media platforms to protect audience and manage the rights of media contents 





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