Starter - Thursday 26th November

Conglomerate Company- A company that owns smaller companies (subsidiaries).

Subsidiary- A small company owned by a conglomerate. 

Independent Company- A company that is not owned by another company. Independent companies work with larger companies to get their product distributed for example is when Hat Trick productions who made the sitcom deringirls worked as a joint venture with Channel 4 to get it distribute o TV. When companies work as part of a joint venture it is because it is mutually beneficial for both companies.  

Product produced by an independent company- WARP Films produced the film 4 Lions. 

Synergy- Choosing the most affective method of marketing using your synergies to maximize your success for brand. Releasing more products/companies to maximize the promotion of the brand to make more money. This means cross promotion. 

Product advertised using synergy- Avengers, EastEnders. 


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