Quesion 6/7 revision

PRODUCT: Avengers Endgame- Black Widows death 

Genre theories: 

- Rick Altman 1999- genre pleasures, visceral, emotional, intellectual 

- Steve Neil 1995- repetition/ difference to keep it fresh ( change characters genders etc) 

- David Buckingham 1993- change in society and cultural develops 

- Jason Mittell 2001- genres exploiting audiences to make a profit 


Narrative theories: 

- Claude - Levi Strauss 1958- binary opposition 

- Roland Barthes 1977- narrative codes, enigma codes

- Tzventan Todorov 1977- conventional structure

- Pam Cook 1985- cause and effect 

- Props 1958- character roles 


Representation theories: 

- David Newman 2006- working class society problematic in the media 

- Laura Mulvey 1975- male gaze

- Manuel Alvarado 1987- racial representation (sees them as exotic, aggressive, comedic, pitied) 

- Stuart Hall 1997- preferred meaning (stereotypes used) 


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