Cultivation Theory

 What type of media products today do you audiences have become desensitised? 

A Clockwork Orange 1970s- 18/R 2020- 15

Halloween 1970s- 18 2020- 15

Texas Chainsaw Massacre 1970s- 18 2020- 15

IT 1970s- 18 2020s- 16 

Cultivation Theory- by repetitive viewing of violent images the audience may become immune towards negative and/or violent representations, as per ideas about desensitisation (become used to graphic/violent images owing to striation in the media) aka the more it is shown the more normalised it is. 


Childs Play 3

For desensitisation (copycats)(for)

https://www.newsweek.com/nine-horrible-real-life-crimes-were-inspired-movie-or-novel-583828

Video game- against them being the reason. (against)

https://www.apa.org/science/about/psa/2003/10/anderson


The Moral Panic Theory- an instance of public/mass media concern or 'panic' in response to a media product that is regarded as threatening to certain groups or debasing agreed moral standards with society (Stanley Cohen, 1972)


Exam Question 

Discuss the relevance of the concept of moral panics based on digital media products you have studied. Use contemporary examples and theoretical ideas to support your answer. 

The relevance of the concept of moral panics based on media products I have studied is that the more violent the product the more it effects the audience. 

For: Childs play 3

Instagram 

video game (GTA, COD)


Against: 

Video games (GTA, COD)

Instagram ( boosts confidence)

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 Give an example of a media theory that links with negative media effects?  Cultivation theory  What is desensitisation?  If we see something that is horrifying or violent and we see it more often we then become used to seeing it.  What is moral panic? An instance of public/mass media concern or 'panic' in response to a media product that is regarded as threatening to certain groups or debasing agreed moral standards with society (Stanley Cohen, 1972).  What is the uses and gratifications theory? When people use media to gratify the use of media for example escapism (movies/series/Slasher), surveillance (ITV News), building relationships (Snapchat), building identity (Instagram/Molly-Mae). 
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