Homework CAG exam question

How genre theories relate to a media product you have studied?

A media product that shows the concept of narrative would be the movie Thor: Ragnarok the trailer, some of the theories that are used in this movie trailer is Jason Mittells theory of industries using genre commercially, Rick Altmans theory of generic pleasures is used in the emotional pleasure, David Buckinghams theory of genres are in a constant state of negotiation and change. 

Jason Mittells theory of industries using genre commercially by media producers so that products are financially successful, they do this by showing Thor and Loki speaking to one another and fighting side by side. This is an example of the theory because throughout the avengers movies Loki refused to be with Thor and would always fight him and be on the opposites side to him. However, in the trailer they are shown to be together which then makes the audience excited and making them want to watch the movie , making more profit for the producers. 

In this movie trailer Rick Altmans theory of generic pleasures is also used as the emotional pleasure from the clips of Thor and Banner together showing their friendship and from the clip of Hela being shown for the first time, this creates the emotional pleasure because the audience will feel confused and excited for the new character appearing, this also includes the appearance of Valkyrie. 

Another genre theory that shows how genre relates to media products, another theory that can be used to show this is David Buckinghams theory of genres are in a constant state of negotiation and change, this is shown from the clips of a new setting in the movie, this keeps the movie interesting and takes the audience off balance because they would not expect a new setting to come around. 

In conclusion, this movie trailer shows different genre theories and how they are used in the production industry and the techniques that are used to do this.

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