Master Class Quick Fire Revision

Conglomerates- WeChat, BBC, Disney

Independent- WARP films, Hat Tricks Production, Wix

Synergy- choosing the most effective method of marketing using your synergies to maximize the success of the company to get maximize success of a product to make the most money. Achieved through cross promotion and horizontal integration. 

Horizontal integration- 

Vertical integration- when a company can produce, distribute and consume products. 

Joint venture- when two companies come together to benefit from a product for both companies

3 parts of the production process- pre-production production post production 

3 ways to advertise a media product using above the line advertising- radio, billboards, newspaper, internet, 

3 ways to advertise a product using below the line advertising- email, TV adverts, competitions, Instagram celebrities. 

3 ways to advertise products using social media- tutorials, reviews, social media stars, Twitter shout outs, hashtags, competitions.

6 aspects of mise-en-scene- location, blocking, costume, lighting, props, proxemics. 

6 types of camera work- shot types, angles, framing, focus, camera movement, lens type.

6 editing techniques- split screens, breaking the fourth wall, jump cut, intellectual montage, flash forward, flash back. 

6 sound techniques- incidental music, sound motives, pitch, tone, atmospheric ambiance sound motif.

3 genre theorists and their story- Steve Neil genre is repetition, Jason Mittell genre is there to produce money and profit, David Buckingham genre is there for change i.e. wider acceptance. 

3 narrative theory and theorist- binary oppositional Levi , characters roles, Rollen Bart narrative codes 

3 representation theorist- Stuart hall theory of media products preferred negotiated oppositional reading, Mulvey objectification, Alvarado ethnic groups being separated. 

Theorists for media effects- cultivation theory the more violent images are how the more normalised they become, moral panic theory mass concern/panic, copycat 

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