LO3

 Genre- Conventions and how genres are used by media institutions.

Narrative- How stories are structured 

Representation- Mediation (re-presentation) of age, sexuality, gender, class, ethnicity, regional identity and  understanding stereotypes. 














Bellow the line advertising- personal advertising, small scale, competitions, 1 to 1.
Twitter marketing of franchise films such as Deadpool to individual users usurers who follow 21st Century Fox, Instagram promotion why celebs etc. 

Above the line- Radio advertising, TV advertising, banners etc. 


Media research organizations - BARB, JAJAR, PAMCo


Quantitative data- easy to display, not time consuming 

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