LO2- Advertising and marketing

Hollyoaks 
 



Above the line advertising- billboards, radio, newspapers, magazines, internet, charity (cancer research UK), bus banners 

Below the line advertising- Instagram celebrities, email, competitions, TV adverts 



Comments

Post a Comment

Popular posts from this blog

Cultivation Theory

 What type of media products today do you audiences have become desensitised?  A Clockwork Orange 1970s- 18/R 2020- 15 Halloween 1970s- 18 2020- 15 Texas Chainsaw Massacre 1970s- 18 2020- 15 IT 1970s- 18 2020s- 16  Cultivation Theory - by repetitive viewing of violent images the audience may become immune towards negative and/or violent representations, as per ideas about desensitisation (become used to graphic/violent images owing to striation in the media) aka the more it is shown the more normalised it is.  Childs Play 3 For desensitisation (copycats)(for) https://www.newsweek.com/nine-horrible-real-life-crimes-were-inspired-movie-or-novel-583828 Video game- against them being the reason. (against) https://www.apa.org/science/about/psa/2003/10/anderson The Moral Panic Theory - an instance of public/mass media concern or 'panic' in response to a media product that is regarded as threatening to certain groups or debasing agreed moral standards with society...
Read more

Operating a Cannon camera

Image
Use a standard 18.55mm lens to take regular photos.  Green A+ needs to be next to the white line.  Caps need to be on for when camera not in use.  Charge batteries.  Have the strap on for safety.  SCN special scene. Q = filters 
Read more

Starter: Friday 18th December

 Give an example of a media theory that links with negative media effects?  Cultivation theory  What is desensitisation?  If we see something that is horrifying or violent and we see it more often we then become used to seeing it.  What is moral panic? An instance of public/mass media concern or 'panic' in response to a media product that is regarded as threatening to certain groups or debasing agreed moral standards with society (Stanley Cohen, 1972).  What is the uses and gratifications theory? When people use media to gratify the use of media for example escapism (movies/series/Slasher), surveillance (ITV News), building relationships (Snapchat), building identity (Instagram/Molly-Mae). 
Read more