LO2: Advertising and distribution case study

 Technological converge - the coming together of different technologies into one device. Allowed media companies to provide multiple services. 

Black Box devices- a device, such as a smartphone, that allows the audience to access a range of services.


Prom Night 

1) How can/could audiences access this product (e.g. where is it distributed)?

This movie can be watched on TV, mobile phone, computers, laptops.  

2) How can/could they consume the product (where can they watch/buy/listen to/read)?

 This movie can be found/ eBay, On Buy.com,YouTube, Amazon Prime, NETFLIX, SONY pictures. 

https://www.sonypictures.com/movies/promnigh

https://www.amazon.co.uk/Prom-Night-DVD-Brittany-Snow/dp/B001D40U2U

https://www.netflix.com/title/70087531?s=i&trkid=13747225

3) How has technological convergence had an impact on the advertising? 


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