Exam mark breakdown

 38% - 40% = Pass

58% - 60% = Merit 

78% - 80% = Distinction 

90% = Distinction*


Demographic data- is information about the target audience of media products, age, gender, ethnicity. 


The Daily Express is more popular for the ages 35+ for the content isn't very celebrity orientated. 

The Daily Express has a higher readership for the ABC1 people than the C2DE people for it is more educating. 


The Telegraph has an higher ABC1 readership, more younger people read The Guardian. 


Readership- number of people that read the content. (Always higher)

Circulation- number sold/put out copies. 


More people are accessing print products on mobile phones for it is cheap and portable. 


The audience may access The Guardian more online for it is portable and has updates, meaning the wealthier people would read this. The Sun is print so more accessible for the older audience.


The content for Radio 1 is targeted at the elder audience for they listen to it more for longer periods. 

Niche- specialists

Mainstream- WIDE, LARGE


Conglomerate companies make more profit for their products are shown on different medias (21st Century Fox) 


Independent companies WARP Films worked well with Film Four as part of a joint venture to produce This is England.  This made the product successful a Film Four and Channel 4 could reach the youth target audience through their establish marketing channels online via All 4 and the Film Four channel. 


Synergy- advertises from more than one sector, can be used for cross promote, advertise on different media platforms. 


Pre-production process- storyboards, mind maps, visualization diagrams.



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